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9 Ways ZDPPC Can Benefit Your Company

By : Zero Down PPC |March 14, 2016 |Blog, ZDPPC |0 Comment

Trying to decide whether you’ll benefit from the services of ZDPPC? After all, many companies have been burned by attempts to use PPC in the past; even near-guaranteed traffic doesn’t necessarily equate to a respectable ROI. With that in mind, it’s important to assess the value added by the expert services provided by ZDPCC—the full potential of what a well-researched, executed, and maintained pay per click campaign can do for your business.



Consider these nine ways your business stands to gain:

1) Better traffic vs. more traffic
Anyone with a bit of money to invest can utilize PPC campaigns to get more traffic to their site. It takes nothing more than some knowledge of what people search for relative to your site and the willingness to spend whatever it takes to win clicks. But that’s not a strategy that’s going to see you earning a worthy return on your investment; in all likelihood, as taking such an approach will equate to flushing money down the toilet.

The secret to PPC is in refining the quality of your traffic—that’s what a ZDPPC campaign will do for you. Instead of taking the broadest approach possible and competing with the fiercest possible competition at the worst possible ROI, ZDPPC will help you find subtler approaches. You may see less traffic with ZDPPC versus a blind PPC campaign, but the people visiting will be far, far, far more likely to become qualified leads and customers, instead of bouncing away almost immediately after costing you a click.

2) More efficient management tools
The tools required to make the most of PPC can get quite expensive, but by hiring ZDPPC to handle your campaign you’ll get all the advantages with none of the mandatory investment. If PPC isn’t going to be a major plank in your marketing platform, it can be very hard to justify using these tools, which can in turn make PPC hard to justify. By working with ZDPPC, you get all of the advantages within the major commitment.

3) Superior keyword research
Keyword research tools have come a long way, but it’s still as much an art as a science. Without an experienced expert or three in your corner, you’re not going to find the juiciest, most profitable keyword phrases for your business barring major good luck. Working with ZDPPC gets you the quality of keyword research every business needs to make the most of its PPC, without the headache of training or headhunting such a talent on your own.

4) Market research via PPC analytics
You can learn a lot about your market by looking at how they search. It’s not uncommon for savvy companies to identify new ways to segment their customers and prospects based on what their PPC analytics show them; with the tools and expertise of ZDPPC on your side, you’ll have a better chance than most to identify new groups, new ways to market, new opportunities for all of your

5) Improved margins on clicks
Pay per click generally isn’t a pure brute-force auction system; your bid isn’t purely competing with other bids. Google and other search engines care about their perceived quality, which includes the ads they post; by making sure your ads better fit your site and your search terms, you can cut the expense of your clicks without losing any ranking. That’s a pure increase to your PPC profit margins without any strings attached.

6) Agile marketing
A well-maintained PPC engine can quickly adapt to changes in the market, giving you amazing agility with your marketing. You can have ads up and appealing to a new slew of prospects within hours of an exciting new search term erupting across the web if you have the right team in place. You can try this without a team, but you’re going to end up with overpriced ads or competing too directly on a hot subject. Work with ZDPPC, and you can seize fullest advantage of every opportunity which arises in your industry.

7) Branding
Professional, appropriate ads look good for your business. Sloppy, rushed ads on dubiously appropriate keyword searches harm your brand. It’s that simple. You don’t even need to be getting clicks for this to hold true; people will remember seeing your ad at the top of their search results, even if they don’t think to click. When your name comes up again, your authority and authenticity in that prospect’s perception will be at least partially based on what that ad looked like—so make sure you’re getting it right.

8) Shutting out competitors
A good PPC firm doesn’t just get you good traffic, it helps you keep your competition on their toes in the process. If your competitors are operating completely unchallenged on certain appropriate keyword phrases, that means they have all the opportunity they could possibly want to shape the narrative in their favor or against you. By working with a savvy PPC firm such as ZDPPC, you can sniff out these uncontested battlegrounds and get back into the fight—even if you can’t shut them out completely, you can mitigate their domination of various segments.

9) Reinforcing other marketing channels
Used properly, PPC can work as a wonderful reinforcement for nearly any other marketing channel you have in mind. You can feed a potent inbound marketing campaign with PPC, use PPC on low-competition keywords to get eyes on sharebait and thus empower your SEO, you can drive people to your social media accoutns to let your social campaigns work their magic, etc., etc. There’s no marketing approach where PPC can’t be used to your advantage, as long as you have the finesse and savvy necessary to see how it fits into the whole—something you’ll have if you work with ZDPPC to make the most of your pay per click endeavors.

PPC doesn’t have to be a clumsy brute-force marketing tool. It has its own uses, its own role—its own potential.


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7 Reasons to Invest in a ZDPPC Campaign for Your Business

By : Zero Down PPC |February 24, 2016 |ZDPPC |0 Comment

Wondering whether pay-per-click is right for your business? Not sure it’s worth investing in a third party to make the most of the opportunity? You might be pleasantly surprised. No matter your industry or existing marketing efforts, a ZDPPC campaign can offer your business a wealth of benefits, from new prospects and improved branding to a simple improvement in marketing ROI. If you’re not convinced yet, just consider these 7 reasons to engage a ZDPPC campaign for your business:
Efficient traffic generation


The simple efficacy of a good PPC campaign in generating traffic to your site can’t be underestimated, but what truly marks the difference between top-notch professional campaigns and what an amateur might throw together is the efficiency. A well-managed campaign with carefully considered keywords, landing pages, and ad copy will prove incredibly efficient compared to a less experienced effort. With a ZDPPC campaign, you’re going to see a much better ROI, even if you already have a PPC campaign, even if you don’t care about any of the other benefits. Even if you’ve tried PPC in the past and found it lacking, a top quality campaign has something to offer you.


Sometimes, an ad doesn’t need to be clicked to benefit your company. Setting your image, your branding, and your copy alongside your top competitors—and even brands far above yours in recognition and stature—can go a long way in legitimizing your brand in the minds of consumers. That means that when you combine high bids with high quality ads and seize those top search result spaces, you build your branding in a way largely divorced from factors such as click-through rate. This can be difficult to quantify, and thus shouldn’t be relied upon overmuch if your ads aren’t otherwise successful, but it’s a very real benefit to consider on top of more trackable, analyzable benefits.
Market research


Seeing the sorts of terms that get traffic, convert to sales or don’t, can tell you a lot about your market. When you pair a solid, diverse PPC campaign with top notch analytics solutions, you’ll gain immense insight into your customers and prospects, information you can use to create more granular market segments—and in doing so, improve your sales success rates immensely. You can also get a sense of which efforts aren’t worth as much as you might hope, and cut expenses in other marketing venues for those low-value approaches. Altogether, the knowledge you gain from a good PPC campaign is worth at least as much as the traffic itself.
Synergy with other marketing approaches


Simply put, PPC campaigns work well in conjunction with just about any other marketing approach you care to name. Social marketing and PPC integrate well by covering gaps in one another’s coverage of prospects. PPC works well for feeding the funnel for a well-crafted inbound marketing strategy. PPC can be utilized to learn more about keywords and their relevance to potential buyers for a strong SEO approach. Altogether, no marketing strategy will suffer from the inclusion of a well-crafted PPC component—you just need to figure out a holistic approach which combines the strengths of your tools to nullify your weaknesses.


Nothing, nothing, can compete with the agility of PPC. Within a few minutes of finding out a breaking piece of information you know might change the industry, you can have a targeted PPC campaign up and running. It may not be as pretty as it should be, may not yet direct to a well-crafted, finely tuned sales funnel, but you can be there while every competitor is still mulling the new information over. Social media can be nearly as fast, if you have the right network supporting you, but in a vacuum nothing will defeat PPC for agility. If you want that reaction speed on your side, PPC is an absolute must.
‘Blitz’ potential


Not all PPC campaigns need to run for a long time, nor do they need to present an immediate and obvious ROI—sometimes, getting clicks at a loss is well worth the sacrifice. This comes to play in situations where you don’t need long-term inbound traffic, you just need to grab attention and get the word spreading. If you can afford to place your product or service at the top of a high-competition search for even a few short days, you can get the ball rolling on a self-perpetuating marketing buzz. Of course, this requires your site, your product and your brand to be spot on—but if you have the other components in face, PPC can make a very loud noise to get everyone to pay attention for a moment.


One final consideration, for businesses with little to no interest in any of the other advantages afforded by PPC: denying to competition the opportunity. There are a limited number of slots available at the top or along the side of any search engine. When you put your ad in one of those slots, you deny your competitors the opportunity to do the same. If you’re at the top of the market, this can mean staying there in the face of a strong competitor rising from the bottom. It’s important to remember whenever you consider PPC: someone will take those spots. If it’s not you, it’s someone else that will be taking that attention and money from prospects.


Final thoughts

Remember, PPC isn’t foolproof—businesses lose money on ill-advised campaigns every day. The surface level simplicity hides the immensely complex depths of pay-per-click, meaning traps for the unwary, and opportunities for the savvy. Put yourself on the right side of the equation, and you stand to gain a lot.

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5 Reasons You Should Be Using PPC

By : Zero Down PPC |January 24, 2016 |Uncategorized, ZDPPC |0 Comment

Satisfied with what you’re already doing on the web, without the assistance of PPC? You shouldn’t be—by not leveraging the power of PPC, you’re leaving money, authority, branding, and consumer data on the table. Put aside the rudimentary ‘traffic for money’ aspects of PPC—those are important, used well, but not as important as the many other ways your business can benefit from a well-managed pay-per-click campaign. So read on, and find out five simple reasons you should be using PPC if you’re not already (and using it more flexibly if you are).


Better traffic

Note that the reason isn’t more traffic, which PPC essentially guarantees: you spend enough money, and you will get clicks. No, the first reason to invest properly in a pay-per-click campaign is better traffic. You can generate superior leads which ultimately result in a better ROI on the rest of your marketing efforts, with the power of PPC. It’s much more difficult to target the subtle differences between ‘possible sales’ and ‘near-guaranteed’ sales with less agile, versatile avenues of marketing such as SEO or social media.

With a good PPC campaign, you can bring in more and better traffic, generating more and better leads for your sales team. Why waste skilled agents’ time on vaguely interested prospects from your social marketing campaign when you can have them working on excited, highly-qualified leads instead? It’s well worth the investment, whatever your field.

Market research

PPC can help you learn quite a lot about who your buyers are, how they interact with your business, site, and marketing, and what it takes to turn them from prospects into sales—if you leverage the right analytics tools to track various key performance indicators, segment users by demographics, etc. Seeing that people from Group A search a certain way, browse a certain way, buy a certain way, disseminate their opinions on the product a certain way can teach you a lot about what you’re doing right and what you’re doing wrong with your marketing at large.

If nothing else, you should treat PPC as a tool for experimentation. Considering the investment of time and resources to become ranked for a different search term via SEO? You can cut straight to collecting data within a single day, with the right PPC campaign in place—and find out whether the return on the investment will be worth it. PPC-generated data can also show you unexpected segmentation in your prospect base and open up new avenues of marketing you’d not otherwise become aware of.

Authority and branding

When someone searches for a term and sees your business and products listed in the early search results, they file that away in the back of their mind—even if they don’t click your link. You gain an association with that search which you can leverage down the line, when that same customer becomes more ready to purchase; they’ll know your brand.

And simply appearing alongside big names from your industry, courtesy of a savvy PPC campaign, can help you leech authority and present your company as a source of information and high-value products—and excellent open door for whatever marketing tactics you wish to engage in. If the first time a customer sees your brand name is a tweet, they might not follow you—but what if that’s the third time, or the fifth? The same holds true for any other avenue of marketing you might consider.


The simple versatility of PPC makes it valuable for nearly any company, no matter the marketing strategies they already have in place. You can add PPC traffic to a content marketing strategy, use it to fuel a social marketing strategy, use it to help get content in front of the right eyes to get shared for backlinks, the list goes on. And you can turn campaigns on and off at the drop of a hat.

No other method of marketing can really compete with PPC for sheer flexibility of this sort. You can experiment with approaches you want to adopt with your other forms of marketing—even if you’re targeting a term too competitive to sit on for long with PPC, a short campaign to determine the viability of a given avenue for producing profitably leads can save you in the long term.

Agile responses

Something big happens in your industry. You rush to put together a new set of content to target the new ways customers will search for products, services, information. But how long until you can start feeding traffic into that content? How long for new sites, pages, backlinks to work their magic and generate the inbound traffic you desperately need, if you want to seize this new opportunity?

A new PPC campaign can be up and running within hours—minutes, even, if you don’t need a bunch of groundwork to profit from an opportunity. You can leverage opportunities with an agility only social marketing can compete with (which means you should use them in tandem, not one over the other). And if some piece of negative content or reporting goes viral, you can jump in front of that as well, positioning yourself to rapidly deliver your side of the story and fight the impact of competitors seeking to leverage your moment of weakness for their own gain.

Ultimately, if you’re willing to put in the time, resources, and effort necessary, there’s profit for any business following any marketing path. You just need to think flexibly and approach your overall marketing holistically—or hire a team like ZDPPC to do that job for you.


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9 Ways to Leverage ZDPPC in Your Web Marketing

By : Zero Down PPC |December 24, 2015 |Blog, ZDPPC |0 Comment

Considering the value of PPC, but not sure what a company like Zero Down PPC can really offer your business? Maybe you leverage a model that doesn’t seem to have room for PPC, maybe you’re already happy with the online marketing approaches you’re working with. What’s important, then, is to understand the sheer flexibility of PPC in the hands of an expert team—few marketing tools work as well to complement and supplement nearly any other approach. Still not convinced?

Just check out these seven ways to leverage a ZDPPC campaign in your web marketing—whatever your current approach may be.

#1  Direct traffic to your sales pitch

It’s hardly elegant, but sometimes it gets the job done just fine. If you’ve found yourself in a position where you can secure a healthy ROI by directing clicks straight to a sales pitch, more the power to you—not every marketing strategy needs to be complex and layered. Sometimes, you can make a lot of money by standing in the right place and holding out your hands.

That said, this avenue will only work to a respectable degree when you manage to tap into an under-served, highly primed market; with excellent keyword research, a hefty dose of luck, and a stellar landing page, this can be the entirety of a campaign. Just don’t convince yourself you’re dealing with one of these easy, zero-effort markets when you’re not—it’s a waste of an opportunity.

#2  Bringing in traffic for your funnel

The more elegant cousin of the straight-to-the-sales-pitch approach deposits the prospects clicking your ads at an appropriate stage of your funnel, and leaves the rest to your web of content. If your content marketing is spot-on, but you’re lacking in traffic, this is a great way to drive the profitability of your business way, way up with minimal additional effort.

Even if your traffic already looks good, ‘ad clickers’ usually aren’t the same group of users finding your site via social media, natural search engine results, etc., so you’re not wasting money by investing in PPC as a parallel traffic source.

#3  Branding

Sometimes, all it takes to improve your bottom line is putting your name in the right place. Even if your ads aren’t getting clicked, they’re often being seen, which has a value of its own. Sitting alongside big name brands in your niche can rub off on the way consumers perceive your company—and of course, you get an opportunity to put a message in front of interested eyes.

It’s an unusual approach, but a company could even conceivably aim for ‘interesting to read, not something you click’ to get essentially free opportunities to brand—after all, it’s Pay-Per-Click, but impressions can be leveraged for your business’ growth. You can even gain a bit of authority in your market, by putting your name in front of the right eyes with the right message.

#4  Market research

The nature of PPC makes it very easy to experiment with different approaches for different markets, then observe how the people entering your content from those approaches proceed through to buy or not buy your product. It’s important that you’re leveraging the right tools or working with the right experts to make this happen, but it’s definitely a strong route to understanding your market and prospects in the right hands.

#5  SEO tests

Wondering whether certain keywords really have juice, or won’t be worth the effort? You can test the value of keywords quite easily with a PPC campaign, giving you healthy insight into the value of keyword phrases. Once you know what works and what doesn’t, you can begin developing a SEO campaign for natural search rankings to improve traffic and the cost efficiency of your marketing, even if for one reason or another the PPC doesn’t offer a respectable ROI by itself.

#6  Tangential traffic

The minimal time involved in getting a PPC campaign up and running means a savvy business can go for keywords and traffic that otherwise wouldn’t be worth an investment of time and effort. Add together traffic from dozens of tangentially-related, low-competition search phrases, and real high-value traffic offering, an excellent ROI can emerge. You might even spot major untapped veins going this route, putting yourself at the forefront of a high-potential, low-competition search.

#7 Short-term buzz

Sometimes, you don’t need a PPC campaign to be profitable over a longer period of time. Sometimes, it’s enough to have a surefire guaranteed way to blast your name to the top, putting your brand, your product, your big announcement in front of the right eyes. Do that with the right product at the right time, and the relatively small crowd you reach with your PPC blast will spread the word without you spending any more money.

What’s important is timing, and making absolutely sure you can make a strong impression at the time of your blast. After all, if you start a buzz and the word going around is negative, you’re in for a major mound of trouble moving forward; this is a tool for making the message around your company louder. Making the message around your company good comes first.

The flexibility of the ZDPPC approach is a tool every company should desire for its toolbox. PPC need not be a major component in your marketing to be worth your time and attention; just remember that it’s there, that it has its uses, and that leveraged properly it will improve your bottom line.




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