You worked hard to build the best business out there. You know you have a solid foundation, great products or services, and excellent staff. Unlike the days of old, you cannot just open the doors to your company and watch the profits roll in. The problem is that you are not likely the only company in town – even if your business is online. The good news is that it does not have to be hard or expensive to build your business. A good place to start is with working on building your brand. It may not seem easy, but it offers some key ways to get the word out about your company. These tips can help you to build your brand.
#1: Create a website as a starting point
Whether you are a plumber or you are selling fine, homemade jewelry, you need to build a website. It provides you with a foundation from which to start. Today, up to 80 percent of people will go online to learn about a company – even one that is just down the street – before they step foot into it, buy from it, or call. With a website, you can tell the world about your company and that is critical. Once you understand the importance of building your website, you can then work on promoting and branding your company through it.
#2: Create a blog
No, a blog differs from a website and both are very important. A blog allows you to continuously add information to your website. This is important for several reasons:
- It allows you to interact with your customers and clients.
- It gives you a way to keep the search engines interested in ranking your website high in the search engine results pages.
- It allows you to continuously add new information.
- It allows your brand’s personality to come through to your customers and clients.
Have a professional install a blog for you and then begin using it. This is the simplest way to start getting attention to your business, even if you do not sell your services online.
#3: Implement search engine optimization
When you hire a company to handle your website development, you can then count on the company to help you with your search engine optimization, which is also often called SEO. This is the use of keywords in various formats. It helps search engines to learn about your business and to determine how important it is. You want to have search engine optimization in place because it aids in your ranking for terms related to your business.
#4: Develop a PPC campaign
Work with a company like ZDS to get your PPC campaign in place. So, what’s that you ask? ZDPPC and similar services work with you to help you build a marketing campaign. This type of campaign attracts the interest of would-be clients and customers by placing ads on just the right locations. The right company can help you to get the ads in place in front of the right people and do so in an affordable way. Work with a company that specializes in pay per click advertising.
#5: Work social media
From Facebook to LinkedIn, you can build your business’s brand by using social media. These sites are free to use. They give you access to all of the customers you want to interact with and work with to build your business. Here’s how you can use them:
- Post updates on these sites about your newest additions on your blog.
- Interact with customers looking for service.
- Use it to help build your local brand.
- Use it to discuss promotions and special activities.
- Post pictures of the work you have done to get more interest.
- Hold contests so people can share their experience with you.
Using a social media account like this can be the perfect way for you to interact with your customers first hand. All you have to do is to use it.
#6: Define your brand
The next step for you to take is to establish a brand is to define what your company is all about – what do you want people to think about your company? You will want to pull in emotion, sentiment, and key words that help to describe what your company is and what it offers.
#7: Keep your message the same throughout your advertising
Use the same message in the same way across all of your marketing methods. This includes social media, your website, your blog, and your ppc campaigns. You want people to start thinking about your business every time they see your ad or see a mention of your company. This type of recognition comes from the individual seeing the same style, tone, and even wording across all platforms.
#8: Show off your personality
A secret to having success with branding is to be unique. Of course, you will want to do this in a positive manner. To do so, why not show off your personality and let the word know more about what you are about and what people can expect from you?
#9: Talk to your customers, not about yourself
The next step in marketing your brand is to ensure you are speaking to your customers’ needs rather than talking about your company all of the time. Instead of talking about how great your product is, talk about how it can resolve your customer’s problem or add to their life.
#10: Be consistent
Finally, you really do need to have your business out there on a regular basis. To do this, you need to be consistent in using all of your marketing methods frequently. Interact with your customers both online and offline regularly. Keep your message the same. Being consistent can help to ensure people know you and even look for you as soon as you need to use your products or services.
When it comes to building your business, your brand is one of the most important tools for you to use. It provides you with a way to not just get people in the door but also to build a memory of your company in their minds. When you do this, they think of you and call you when they need the products and services that you offer.