FREE PPC Trial - ZERO Down - ZERO Contracts

903-326-9561

contact us

Blog

9 Ways ZDPPC Can Benefit Your Company

By : Zero Down PPC |March 14, 2016 |Blog, ZDPPC |0 Comment

Trying to decide whether you’ll benefit from the services of ZDPPC? After all, many companies have been burned by attempts to use PPC in the past; even near-guaranteed traffic doesn’t necessarily equate to a respectable ROI. With that in mind, it’s important to assess the value added by the expert services provided by ZDPCC—the full potential of what a well-researched, executed, and maintained pay per click campaign can do for your business.

 

 

Consider these nine ways your business stands to gain:
 

1) Better traffic vs. more traffic
 
Anyone with a bit of money to invest can utilize PPC campaigns to get more traffic to their site. It takes nothing more than some knowledge of what people search for relative to your site and the willingness to spend whatever it takes to win clicks. But that’s not a strategy that’s going to see you earning a worthy return on your investment; in all likelihood, as taking such an approach will equate to flushing money down the toilet.

The secret to PPC is in refining the quality of your traffic—that’s what a ZDPPC campaign will do for you. Instead of taking the broadest approach possible and competing with the fiercest possible competition at the worst possible ROI, ZDPPC will help you find subtler approaches. You may see less traffic with ZDPPC versus a blind PPC campaign, but the people visiting will be far, far, far more likely to become qualified leads and customers, instead of bouncing away almost immediately after costing you a click.
 

2) More efficient management tools
 
The tools required to make the most of PPC can get quite expensive, but by hiring ZDPPC to handle your campaign you’ll get all the advantages with none of the mandatory investment. If PPC isn’t going to be a major plank in your marketing platform, it can be very hard to justify using these tools, which can in turn make PPC hard to justify. By working with ZDPPC, you get all of the advantages within the major commitment.

 
3) Superior keyword research
 
Keyword research tools have come a long way, but it’s still as much an art as a science. Without an experienced expert or three in your corner, you’re not going to find the juiciest, most profitable keyword phrases for your business barring major good luck. Working with ZDPPC gets you the quality of keyword research every business needs to make the most of its PPC, without the headache of training or headhunting such a talent on your own.

 
4) Market research via PPC analytics
 
You can learn a lot about your market by looking at how they search. It’s not uncommon for savvy companies to identify new ways to segment their customers and prospects based on what their PPC analytics show them; with the tools and expertise of ZDPPC on your side, you’ll have a better chance than most to identify new groups, new ways to market, new opportunities for all of your

 
5) Improved margins on clicks
 
Pay per click generally isn’t a pure brute-force auction system; your bid isn’t purely competing with other bids. Google and other search engines care about their perceived quality, which includes the ads they post; by making sure your ads better fit your site and your search terms, you can cut the expense of your clicks without losing any ranking. That’s a pure increase to your PPC profit margins without any strings attached.

 
6) Agile marketing
 
A well-maintained PPC engine can quickly adapt to changes in the market, giving you amazing agility with your marketing. You can have ads up and appealing to a new slew of prospects within hours of an exciting new search term erupting across the web if you have the right team in place. You can try this without a team, but you’re going to end up with overpriced ads or competing too directly on a hot subject. Work with ZDPPC, and you can seize fullest advantage of every opportunity which arises in your industry.

 
7) Branding
 
Professional, appropriate ads look good for your business. Sloppy, rushed ads on dubiously appropriate keyword searches harm your brand. It’s that simple. You don’t even need to be getting clicks for this to hold true; people will remember seeing your ad at the top of their search results, even if they don’t think to click. When your name comes up again, your authority and authenticity in that prospect’s perception will be at least partially based on what that ad looked like—so make sure you’re getting it right.

 
8) Shutting out competitors
 
A good PPC firm doesn’t just get you good traffic, it helps you keep your competition on their toes in the process. If your competitors are operating completely unchallenged on certain appropriate keyword phrases, that means they have all the opportunity they could possibly want to shape the narrative in their favor or against you. By working with a savvy PPC firm such as ZDPPC, you can sniff out these uncontested battlegrounds and get back into the fight—even if you can’t shut them out completely, you can mitigate their domination of various segments.

 
9) Reinforcing other marketing channels
 
Used properly, PPC can work as a wonderful reinforcement for nearly any other marketing channel you have in mind. You can feed a potent inbound marketing campaign with PPC, use PPC on low-competition keywords to get eyes on sharebait and thus empower your SEO, you can drive people to your social media accoutns to let your social campaigns work their magic, etc., etc. There’s no marketing approach where PPC can’t be used to your advantage, as long as you have the finesse and savvy necessary to see how it fits into the whole—something you’ll have if you work with ZDPPC to make the most of your pay per click endeavors.

PPC doesn’t have to be a clumsy brute-force marketing tool. It has its own uses, its own role—its own potential.


Sources:

http://blog.hubspot.com/ecommerce/4-tips-for-a-successful-ppc-campaign

Read More

7 Reasons to Invest in a ZDPPC Campaign for Your Business

By : Zero Down PPC |February 24, 2016 |ZDPPC |0 Comment

Wondering whether pay-per-click is right for your business? Not sure it’s worth investing in a third party to make the most of the opportunity? You might be pleasantly surprised. No matter your industry or existing marketing efforts, a ZDPPC campaign can offer your business a wealth of benefits, from new prospects and improved branding to a simple improvement in marketing ROI. If you’re not convinced yet, just consider these 7 reasons to engage a ZDPPC campaign for your business:
Efficient traffic generation

 

depositphotos_23639461-PPC-Pay-Per-Click-Concept.
The simple efficacy of a good PPC campaign in generating traffic to your site can’t be underestimated, but what truly marks the difference between top-notch professional campaigns and what an amateur might throw together is the efficiency. A well-managed campaign with carefully considered keywords, landing pages, and ad copy will prove incredibly efficient compared to a less experienced effort. With a ZDPPC campaign, you’re going to see a much better ROI, even if you already have a PPC campaign, even if you don’t care about any of the other benefits. Even if you’ve tried PPC in the past and found it lacking, a top quality campaign has something to offer you.
Branding

 

Sometimes, an ad doesn’t need to be clicked to benefit your company. Setting your image, your branding, and your copy alongside your top competitors—and even brands far above yours in recognition and stature—can go a long way in legitimizing your brand in the minds of consumers. That means that when you combine high bids with high quality ads and seize those top search result spaces, you build your branding in a way largely divorced from factors such as click-through rate. This can be difficult to quantify, and thus shouldn’t be relied upon overmuch if your ads aren’t otherwise successful, but it’s a very real benefit to consider on top of more trackable, analyzable benefits.
Market research

 

Seeing the sorts of terms that get traffic, convert to sales or don’t, can tell you a lot about your market. When you pair a solid, diverse PPC campaign with top notch analytics solutions, you’ll gain immense insight into your customers and prospects, information you can use to create more granular market segments—and in doing so, improve your sales success rates immensely. You can also get a sense of which efforts aren’t worth as much as you might hope, and cut expenses in other marketing venues for those low-value approaches. Altogether, the knowledge you gain from a good PPC campaign is worth at least as much as the traffic itself.
Synergy with other marketing approaches

 

Simply put, PPC campaigns work well in conjunction with just about any other marketing approach you care to name. Social marketing and PPC integrate well by covering gaps in one another’s coverage of prospects. PPC works well for feeding the funnel for a well-crafted inbound marketing strategy. PPC can be utilized to learn more about keywords and their relevance to potential buyers for a strong SEO approach. Altogether, no marketing strategy will suffer from the inclusion of a well-crafted PPC component—you just need to figure out a holistic approach which combines the strengths of your tools to nullify your weaknesses.
Agility

 

Nothing, nothing, can compete with the agility of PPC. Within a few minutes of finding out a breaking piece of information you know might change the industry, you can have a targeted PPC campaign up and running. It may not be as pretty as it should be, may not yet direct to a well-crafted, finely tuned sales funnel, but you can be there while every competitor is still mulling the new information over. Social media can be nearly as fast, if you have the right network supporting you, but in a vacuum nothing will defeat PPC for agility. If you want that reaction speed on your side, PPC is an absolute must.
‘Blitz’ potential

 

Not all PPC campaigns need to run for a long time, nor do they need to present an immediate and obvious ROI—sometimes, getting clicks at a loss is well worth the sacrifice. This comes to play in situations where you don’t need long-term inbound traffic, you just need to grab attention and get the word spreading. If you can afford to place your product or service at the top of a high-competition search for even a few short days, you can get the ball rolling on a self-perpetuating marketing buzz. Of course, this requires your site, your product and your brand to be spot on—but if you have the other components in face, PPC can make a very loud noise to get everyone to pay attention for a moment.
Competition

 

One final consideration, for businesses with little to no interest in any of the other advantages afforded by PPC: denying to competition the opportunity. There are a limited number of slots available at the top or along the side of any search engine. When you put your ad in one of those slots, you deny your competitors the opportunity to do the same. If you’re at the top of the market, this can mean staying there in the face of a strong competitor rising from the bottom. It’s important to remember whenever you consider PPC: someone will take those spots. If it’s not you, it’s someone else that will be taking that attention and money from prospects.

 

Final thoughts

Remember, PPC isn’t foolproof—businesses lose money on ill-advised campaigns every day. The surface level simplicity hides the immensely complex depths of pay-per-click, meaning traps for the unwary, and opportunities for the savvy. Put yourself on the right side of the equation, and you stand to gain a lot.

Read More

5 Reasons You Should Be Using PPC

By : Zero Down PPC |January 24, 2016 |Uncategorized, ZDPPC |0 Comment

Satisfied with what you’re already doing on the web, without the assistance of PPC? You shouldn’t be—by not leveraging the power of PPC, you’re leaving money, authority, branding, and consumer data on the table. Put aside the rudimentary ‘traffic for money’ aspects of PPC—those are important, used well, but not as important as the many other ways your business can benefit from a well-managed pay-per-click campaign. So read on, and find out five simple reasons you should be using PPC if you’re not already (and using it more flexibly if you are).

depositphotos_30443513-PPC.-Wordcloud-Concept.

Better traffic

Note that the reason isn’t more traffic, which PPC essentially guarantees: you spend enough money, and you will get clicks. No, the first reason to invest properly in a pay-per-click campaign is better traffic. You can generate superior leads which ultimately result in a better ROI on the rest of your marketing efforts, with the power of PPC. It’s much more difficult to target the subtle differences between ‘possible sales’ and ‘near-guaranteed’ sales with less agile, versatile avenues of marketing such as SEO or social media.

With a good PPC campaign, you can bring in more and better traffic, generating more and better leads for your sales team. Why waste skilled agents’ time on vaguely interested prospects from your social marketing campaign when you can have them working on excited, highly-qualified leads instead? It’s well worth the investment, whatever your field.

Market research

PPC can help you learn quite a lot about who your buyers are, how they interact with your business, site, and marketing, and what it takes to turn them from prospects into sales—if you leverage the right analytics tools to track various key performance indicators, segment users by demographics, etc. Seeing that people from Group A search a certain way, browse a certain way, buy a certain way, disseminate their opinions on the product a certain way can teach you a lot about what you’re doing right and what you’re doing wrong with your marketing at large.

If nothing else, you should treat PPC as a tool for experimentation. Considering the investment of time and resources to become ranked for a different search term via SEO? You can cut straight to collecting data within a single day, with the right PPC campaign in place—and find out whether the return on the investment will be worth it. PPC-generated data can also show you unexpected segmentation in your prospect base and open up new avenues of marketing you’d not otherwise become aware of.

Authority and branding

When someone searches for a term and sees your business and products listed in the early search results, they file that away in the back of their mind—even if they don’t click your link. You gain an association with that search which you can leverage down the line, when that same customer becomes more ready to purchase; they’ll know your brand.

And simply appearing alongside big names from your industry, courtesy of a savvy PPC campaign, can help you leech authority and present your company as a source of information and high-value products—and excellent open door for whatever marketing tactics you wish to engage in. If the first time a customer sees your brand name is a tweet, they might not follow you—but what if that’s the third time, or the fifth? The same holds true for any other avenue of marketing you might consider.

Versatility

The simple versatility of PPC makes it valuable for nearly any company, no matter the marketing strategies they already have in place. You can add PPC traffic to a content marketing strategy, use it to fuel a social marketing strategy, use it to help get content in front of the right eyes to get shared for backlinks, the list goes on. And you can turn campaigns on and off at the drop of a hat.

No other method of marketing can really compete with PPC for sheer flexibility of this sort. You can experiment with approaches you want to adopt with your other forms of marketing—even if you’re targeting a term too competitive to sit on for long with PPC, a short campaign to determine the viability of a given avenue for producing profitably leads can save you in the long term.

Agile responses

Something big happens in your industry. You rush to put together a new set of content to target the new ways customers will search for products, services, information. But how long until you can start feeding traffic into that content? How long for new sites, pages, backlinks to work their magic and generate the inbound traffic you desperately need, if you want to seize this new opportunity?

A new PPC campaign can be up and running within hours—minutes, even, if you don’t need a bunch of groundwork to profit from an opportunity. You can leverage opportunities with an agility only social marketing can compete with (which means you should use them in tandem, not one over the other). And if some piece of negative content or reporting goes viral, you can jump in front of that as well, positioning yourself to rapidly deliver your side of the story and fight the impact of competitors seeking to leverage your moment of weakness for their own gain.

Ultimately, if you’re willing to put in the time, resources, and effort necessary, there’s profit for any business following any marketing path. You just need to think flexibly and approach your overall marketing holistically—or hire a team like ZDPPC to do that job for you.


SOURCES
https://www.zerodownppc.com

Read More

9 Ways to Leverage ZDPPC in Your Web Marketing

By : Zero Down PPC |December 24, 2015 |Blog, ZDPPC |0 Comment

Considering the value of PPC, but not sure what a company like Zero Down PPC can really offer your business? Maybe you leverage a model that doesn’t seem to have room for PPC, maybe you’re already happy with the online marketing approaches you’re working with. What’s important, then, is to understand the sheer flexibility of PPC in the hands of an expert team—few marketing tools work as well to complement and supplement nearly any other approach. Still not convinced?

Just check out these seven ways to leverage a ZDPPC campaign in your web marketing—whatever your current approach may be.

#1  Direct traffic to your sales pitch

It’s hardly elegant, but sometimes it gets the job done just fine. If you’ve found yourself in a position where you can secure a healthy ROI by directing clicks straight to a sales pitch, more the power to you—not every marketing strategy needs to be complex and layered. Sometimes, you can make a lot of money by standing in the right place and holding out your hands.

That said, this avenue will only work to a respectable degree when you manage to tap into an under-served, highly primed market; with excellent keyword research, a hefty dose of luck, and a stellar landing page, this can be the entirety of a campaign. Just don’t convince yourself you’re dealing with one of these easy, zero-effort markets when you’re not—it’s a waste of an opportunity.

#2  Bringing in traffic for your funnel

The more elegant cousin of the straight-to-the-sales-pitch approach deposits the prospects clicking your ads at an appropriate stage of your funnel, and leaves the rest to your web of content. If your content marketing is spot-on, but you’re lacking in traffic, this is a great way to drive the profitability of your business way, way up with minimal additional effort.

Even if your traffic already looks good, ‘ad clickers’ usually aren’t the same group of users finding your site via social media, natural search engine results, etc., so you’re not wasting money by investing in PPC as a parallel traffic source.

#3  Branding

Sometimes, all it takes to improve your bottom line is putting your name in the right place. Even if your ads aren’t getting clicked, they’re often being seen, which has a value of its own. Sitting alongside big name brands in your niche can rub off on the way consumers perceive your company—and of course, you get an opportunity to put a message in front of interested eyes.

It’s an unusual approach, but a company could even conceivably aim for ‘interesting to read, not something you click’ to get essentially free opportunities to brand—after all, it’s Pay-Per-Click, but impressions can be leveraged for your business’ growth. You can even gain a bit of authority in your market, by putting your name in front of the right eyes with the right message.

#4  Market research

The nature of PPC makes it very easy to experiment with different approaches for different markets, then observe how the people entering your content from those approaches proceed through to buy or not buy your product. It’s important that you’re leveraging the right tools or working with the right experts to make this happen, but it’s definitely a strong route to understanding your market and prospects in the right hands.

#5  SEO tests

Wondering whether certain keywords really have juice, or won’t be worth the effort? You can test the value of keywords quite easily with a PPC campaign, giving you healthy insight into the value of keyword phrases. Once you know what works and what doesn’t, you can begin developing a SEO campaign for natural search rankings to improve traffic and the cost efficiency of your marketing, even if for one reason or another the PPC doesn’t offer a respectable ROI by itself.

#6  Tangential traffic

The minimal time involved in getting a PPC campaign up and running means a savvy business can go for keywords and traffic that otherwise wouldn’t be worth an investment of time and effort. Add together traffic from dozens of tangentially-related, low-competition search phrases, and real high-value traffic offering, an excellent ROI can emerge. You might even spot major untapped veins going this route, putting yourself at the forefront of a high-potential, low-competition search.

#7 Short-term buzz

Sometimes, you don’t need a PPC campaign to be profitable over a longer period of time. Sometimes, it’s enough to have a surefire guaranteed way to blast your name to the top, putting your brand, your product, your big announcement in front of the right eyes. Do that with the right product at the right time, and the relatively small crowd you reach with your PPC blast will spread the word without you spending any more money.

What’s important is timing, and making absolutely sure you can make a strong impression at the time of your blast. After all, if you start a buzz and the word going around is negative, you’re in for a major mound of trouble moving forward; this is a tool for making the message around your company louder. Making the message around your company good comes first.

The flexibility of the ZDPPC approach is a tool every company should desire for its toolbox. PPC need not be a major component in your marketing to be worth your time and attention; just remember that it’s there, that it has its uses, and that leveraged properly it will improve your bottom line.

 


Sources: https://www.zerodownppc.com/

 

Read More

The Top 10 Tips for PPC Advertising Success

By : Zero Down PPC |October 26, 2015 |Blog |0 Comment

Wondering how to make the most of PPC advertising? No matter your industry, there’s always room to improve your margins and ROI with PPC, so long as you know the strategies, tactics, and tricks that add up to PPC advertising success. Some of it comes down to common sense, but other aspects of PPC can be a little more opaque. Today, we’ll talk about 10 PPC advertising tips to pump up any campaign, whether you’re aiming for razor-thin margins on retail items or selling premium seating at high-value seminars.

1. Know the competition.

Very little in PPC advertising is ‘new’ for an industry—so look at what your competitors for a keyword, industry, product, etc., are up to. Maybe you’ll be inspired to try new avenues; maybe you’ll realize that ‘inside the box’ is overcrowded, and be inspired to try something different; maybe you’ll find you’ve hit on something unique, or spot weakness in the competition, and gain the confidence to take more aggressive actions. You can’t know what you’ll find unless you investigate, though, so do your research.

2. Provide value.

No one clicks PPC advertising unless they think they’re going to get something valuable for their time; if you don’t have a worthwhile value proposition on your ad, no one will care. You may not have room to make your full pitch, but you have enough room to provide something prospects will care about. Figure out just what that value should be, then experiment until you know exactly how to pitch it. Once you perfect that, you’ll have perfect ads.

3. Explore keywords.

Never stop digging into your keywords, variants, tangential concepts, anything that might help you find fertile, untouched soils to plant your PPC ads in. The best ROI comes from low-competition ads that nonetheless work to create great leads. You won’t find those keywords, or the opportunities they offer, unless you keep working at it—remember, how people talk about ideas, products, and interests changes all the time, so new profitable keywords arise and fall on a regular basis.

4. Quality over quantity.

You need to keep in mind the difference between ‘traffic’ and ‘leads’—you can generate more, and more, and more traffic, but if none of it converts you’re wasting your time. With that in mind, the best ROI on PPC advertising comes from fewer, more valuable clicks. Each click costs money. Each click offers an opportunity to sell. When you cut away at the non-buyers and refine your focus on high-value clicks, your ROI will shoot up. Figure out which ads appeal to people looking to act, and which appeal to people who will click your ad but never close, and adapt accordingly.

5. Analytics matter.

The data provided by PPC advertising has value far beyond its usefulness in improving your PPC—the analytics and metrics offered by your pay per click ads can shape your entire marketing strategy, giving you original unique insight into market segments, how different target demographics shop, which sorts of users buy vs. browsing forever, and much, much more. Look at your analytics and delve deep for insight.

6. Don’t get hung up on details.

No single piece of your PPC puzzle determines your overall ROI. If you dedicate all your effort to improving the way you phrase headlines, without realizing your copy doesn’t make a proper value proposition, then you’ll never achieve the sort of ROI you’re hoping for. No aspect of your PPC advertising occurs in a vacuum.

7. Segment your marketing.

You have the data at hand to see how your prospects break down; so separate them into groups, and target those groups independent from one another. How you sell your product to soccer moms and workaholic young women probably shouldn’t be the same, for example. Or, maybe those two groups buy exactly the same way on average, but searchers using one phrasing buy differently from searchers using different phrasing. Whatever the split, find it and exploit it to develop more personal, appealing, relationship-building ad campaigns. Your PPC provides an excellent place to branch your entire operation for these different groups, so capitalize upon that versatility.

8. Have the right tools at hand.

Successful PPC advertising relies upon a scientific, methodical approach to developing your campaign. To do that painlessly and effectively, you need to have the right tools at hand—default analytics from your PPC service may be enough to achieve comfortable margins, but it won’t let you push your ROI to the next level the way more advanced tools might. Learn the tools to assist you in perfecting your campaign (segmentation, keyword research, split testing, refining for lead value, etc.) and learn to use them to their maximum efficiency.

9. Consider the value of expertise.

If you’re not comfortable with managing your PPC campaign, researching keywords, developing landing pages, organizing your site for effective sales, etc., don’t be afraid to reach out to an expert for assistance. Using professionals to produce professional results isn’t a waste of money, it’s good business sense; save your own time and effort for doing the best you can at your own job—don’t exhaust yourself producing subpar results trying to do things outside of your area of expertise. Always consider the ROI on learning a new skill and developing experience vs. investing in expert assistance.

10. Keep a wide view of your marketing.

Don’t get caught up in your pay per click as a purely independent aspect of your marketing—nor any other part of your online marketing. Sometimes, the reason you’re generating poor ROI from your PPC has nothing to do with your PPC ads, keywords, etc., and instead is due to poor CTAs on your landing page, a user-unfriendly checkout system, poor follow-ups from sales agents, etc. Marketing doesn’t existing in a vacuum, and a problem at any point of your system might originate from elsewhere. Take the wide view, understand how users flow through the funnel, and manage your marketing holistically.

Ultimately, you’ll see the best ROI when you take fullest advantage of the flexibility of PPC advertising. Few Internet marketing methods allow you to adapt as quickly as PPC, or offer such readily-available data for consideration and adaptation. Take advantage of these strengths, and your PPC advertising will show its fullest potential.

Sources:

http://www.zerodownppc.com

http://www.wisegeek.net/what-is-pay-per-click-advertising.htm

http://www.wisegeek.com/what-does-a-ppc-specialist-do.htm

Read More

Should Your Business Prioritize SEO or Pay-Per-Click Marketing?

By : Zero Down PPC |September 30, 2015 |Blog |0 Comment

Pay-per-click and SEO are both effective methods for increasing a business’ site traffic. But which is the most effective?

For new sites, or old sites without strong SEO rankings, PPC is a quick way to increase traffic. PPC requires high attention to detail, and in exchange for an immediate result, it costs money upfront. Implementing an SEO strategy also requires a substantial effort, but its results are longer-term.

Both strategies should be implemented to drive engagement, sales, and to improve a site’s search results.

How PPC works

Pay-per-click (PPC), also called search engine marketing (SEM) by marketers, is a form of online advertising where a business pays a search engine or a publisher every time their ad receives a click. Marketers can pay to have a banner ad on a website, or to have their ads shown by search engines.

The most popular form of PPC is search engine marketing (SEM). SEM enables marketers to place bid on a keyword that their target demographic is likely to search. If their bid is high enough, the ad will be shown to searchers. Each time a searcher clicks on a marketer’s ad, they pay the search engine their bid price. In exchange, the marketer sends searchers to their website.

SEM marketers must develop a keyword strategy. Because various-sized companies with different marketing budgets bid on similar keyword phrases, keyword strategies entail identifying phrases that drive the most return on investment. The process of developing an SEM keyword strategy requires attention to detail, constant measurement, and focused ad campaigns.

Successful pay-per-click and SEM campaigns drive immediate results, however they also require an up-front capital investment.

 

How SEO works

Search engine optimization (SEO) is the marketing practice of making a website easier for a target demographic to find using search engines. Marketers often employ content marketing strategies to make their website visible on the first few pages of a search engine query. According to the Oxford Dictionary, SEO is, “The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”

SEO has zero up-front cost, but the implementation of a successful SEO strategy takes time and effort, and its results are typically not immediate. Some keywords are highly competitive and are difficult to rank for without an extensive marketing team, or a multiple-year history of optimizing around that phrase.

Although SEO requires continual effort, it has long-term effects. Once a page is indexed, it remains searchable indefinitely.

When is PPC appropriate and when is SEO appropriate?

When to prioritize PPC versus SEO is different for every business, depending on the existing holes in its online presence, the industry, and its marketing budget. Despite the differing needs of businesses, PPC and SEO each offer unique opportunities that are beneficial in specific instances. On a scale of having a small to a large budget, and only a few months, to more than a few months to increase site traffic, here’s how both PPC and SEO can be leveraged efficiently.

 

  • Minimal marketing budget and more than three months to increase site traffic. When a business has ample time, but limited funds to increase its site traffic, SEO offers an opportunity to increase traffic for free. This assumes that employees of the business are capable of writing keyword-targeted articles and implementing an overall SEO strategy.
  • Moderate marketing budget but less than three months to increase site traffic. With a moderate marketing budget, but limited time to drive more traffic to its site, a business could prioritize PPC over SEO, but in reality it should employ both. PPC offers a business with minimal time the opportunity to launch a few highly-targeted campaigns. Instead of bidding on competitive keywords, a business with limited advertising funds should focus its campaigns around highly-specified longtail keywords. Meanwhile, they should also begin writing informative articles focused around their target keywords.
  • Large marketing budget and more than three months to increase site traffic. With both a large marketing budget and a significant amount of time to increase site traffic, businesses should launch PPC campaigns while beginning to blog several times a week. If the business’ budget is large enough, because PPC requires high attention to detail, they should consider hiring PPC experts such as Zero Down PPC to manage their campaigns.
  • Large marketing budget and less than three months to increase site traffic. Businesses with large marketing budgets and a small amount of time to increase their site traffic should focus their efforts on PPC campaigns. Due to the fact that such businesses have minimal time to take advantage of the PPC strategy learning curve, they may also benefit from hiring PPC experts to manage their campaigns.

 

The benefits of integrating PPC into a marketing plan

Regardless of how much time and money a business has to dedicate to increasing its site traffic or sales, pay per click advertising is an effective marketing tool with multiple strategic benefits.

  • Faster testing. Every business website’s ultimate goal should be to drive conversions, or to increase sales opportunities. There are inherently numerous variables relating to a website’s design that impact whether or not a conversion takes place. Some of those variables include calls-to-action, website design and colors, copy, landing pages, as well as numerous other factors. Running a PPC campaign is a reliable and immediate way to drive traffic to a specific part of a website to test it’s effectiveness.
  • Algorithm instability-proof. As algorithms change, sometimes web traffic to a site can experience dramatic drops in traffic. Should this happen, PPC is a way to maintain traffic to a site while the SEO strategy catches up to search engine algorithm changes.
  • Easily control the budget. Unlike with other forms of advertising, PPC allows a business to control its daily, weekly, or monthly budget by designating how much it can spend.

 

Balanced marketing efforts

In a perfect world, a businesses would invest in both pay-per-click advertising and SEO strategies. But every business goes through financial shifts and crunches. Businesses looking for immediate results should focus on PPC. Businesses looking to build a long-term following and increase brand awareness should emphasize their SEO efforts. As one strategy succeeds, a business can put effort into balancing its marketing efforts to include both pay-per-click and SEO campaigns.

Sources:

 

http://www.entrepreneur.com/article/223567

http://www.huffingtonpost.com/jonathan-long/small-business-marketing-_1_b_5206764.html

http://www.wordstream.com/prioritizing-workflow

http://www.rlmseo.com/blog/local-service-businesses-how-to-prioritize-your-digital-marketing-budget/

http://www.newmediacampaigns.com/page/seo-vs-ppc—which-provides-you-the-better-value

Read More

Why PPC is the Best Solution for Online Advertising and How to Make it Work for You

By : Zero Down PPC |September 28, 2015 |Blog |0 Comment

payperclickThere are dozens of reasons for companies to leverage pay-per-click, or PPC, in their online advertising, and very few reasons to skip it. For the vast majority of businesses, you simply can’t compete with the clear, straightforward ROI you obtain from pay-per-click—and even if you have other high-value advertising options to work with, PPC works amazingly in concert with other advertising methods. Still not convinced?

What Makes PPC Your Best Solution

There are a lot of reasons to invest in PPC for your online marketing; here are a few real standouts that we think make quite the compelling case.

1. Quantifiable ROI.

As valuable as other Internet marketing solutions can be, few can offer the simple, straightforwardly quantifiable return on investment offered by a PPC campaign. When you’re doing well with pay-per-click, you know exactly how well you’re doing. When you’re doing poorly, you know exactly how poorly you’re doing. And if you want to get more in-depth and look at factors such as lead quality, total lead value, and other metrics, it’s quite easy to do so with PPC.

2. Versatility.

There are very few marketing campaigns that can’t benefit from the savvy application of PPC. Whether you’re neck deep in another method or a complete beginner, a PPC campaign can quickly generate additional traffic—and, used properly, ensure that traffic’s as refined and profitable as possible. And if it’s not working, or you need to stop and think things over, it’s easy to pause a PPC campaign without losing anything.

3. Valuable data.

Seeing who clicks on what ads, what they were searching for when they did so, how well they convert…these are all extremely valuable data points no matter what online marketing campaign you’re undertaking. With the judicious use of PPC and close  attention to your analytics, you’ll gain insight you’ll struggle to achieve through any other means.

4. Easy to experiment.

Want to try a different ad style, test the waters with a different demographic, explore opportunities in other languages or other countries? All of this is trivial with pay per click—you can have an exploratory campaign up and running within days. Compare that with other means of advertising and marketing, and you can see the value of such easy experimentation.

5. Works with other methods.

PPC doesn’t shut the door on any other method you may be utilizing to improve traffic or lead quality. Inbound marketing, social networking, email campaigns–none of these suffer from being paired with a pay-per-click campaign—and many of them can benefit directly. So why not take advantage of the myriad strengths of PPC?

Making Pay-Per-Click Work For You

Sold on PPC yet? If so, you might be wondering how the pros make the most of this flexible opportunity. After all, flexibility means options, and too many options means room to mess up and throw money away. Fortunately, you’re in luck—we have a few solid tips you’ll be glad you read as you get started on your own PPC efforts.

1. Focus on cost-per-lead, not cost-per-click. 

Remember that clicks aren’t profit—they’re opportunities to profit. If you’re generating a lot of clicks without turning those clicks into sales, something needs to change. Figure out what you can afford to spend per lead for a healthy ROI, then aim for that by refining your PPC ads, your landing pages, and everything else along the conversion path. If you can’t get a good ROI, your keyword phrase or ad might not be doing its job properly.

??2. Pay attention to the data.

Never stop looking through the data—it’s one of the most valuable things provided by PPC, so dig through and find out everything you can. Look for trends, strengths, weaknesses and–above all–places to improve. Decisions based on hard data pay high dividends, so take the time to look at what you have in front of you. Make sure you have the expertise and tools at hand to see what your data is really saying and act appropriately.

3. Segment, segment, segment.

The best PPC campaigns operate by defining different demographics, buyer types, and other segments in your customer base, then targeting those segments individually and independently. Having five different campaigns and landing pages for five different groups will give you a higher ROI than targeting those same five groups with a single campaign and landing page, as long as you segment into useful, significant groups. Key emphasis on significant—sometimes, a group that seems to go together doesn’t actually buy or browse the same way. And groups that look very different might just belong together, when you look at how they buy.

4. Split testing is your friend.

The building block of all marketing research–split testing–is trivial with most PPC solutions, so get the most out of it. Even the smallest difference in phrasing, emphasis, or value proposition can lead to massive differences in click-through rates, lead quality, and profitability. So split test relentlessly—you essentially want to split test to the limit of your traffic, on ads, landing pages, and everything else between first contact and a closed sale.

Think outside the box.

Don’t get caught up in ‘obvious’ paths for your PPC campaign. There are many ways to target key demographics and generate a worthwhile ROI—consider going after cheaper tangential markets to advertise in, making a slower build up via other content, then moving for a close. Or, investigate what your competitors for a given market are doing, then react against them. Often, the ‘box’ for a given market gets crowded and expensive to compete within—so think flexibly and broadly to get the most out of PPC.

This is only the beginning of PPC mastery, but it should help you understand why pay-per-click deserves a place of honor in your Internet marketing toolbox. Nothing is going to offer the same combination of efficacy, flexibility, and data collection as PPC—take advantage of the agility it offers, and you’ll soon be generating more and better leads than you thought possible.

Meta: Leverage pay per click as the foundation of your online marketing, or as a supplement to other strategies and tactics, with these tips from Zero Down PPC.

Google+: Want to know how to make the most of pay per click in your online advertising? We’ll make the case for PPC over or in addition to other methods in terms of flexibility and ROI, talk tactics, tricks, and strategies, and help you realize what the best in the business already know: PPC rules online advertising, and without it, you’re leaving money on the table.

Sources: 

http://www.zerodownppc.com/

http://www.wisegeek.net/what-is-pay-per-click-advertising.htm

http://www.wisegeek.com/what-does-a-ppc-specialist-do.htm

Read More

5 Pay Per Click Mistakes to Avoid

By : Zero Down PPC |July 06, 2015 |Blog |0 Comment

ZDPPC

 

A growing trend in the world of marketing is PPC (pay per click) advertising. These days, people value traffic on their site more than anything else. Why shouldn’t they? The more traffic they gain, the more sales and income they can make. This method of advertising is a quick and relatively easy way to make sure that you get unique visitors coming to your site. One of the main advantages to this type of campaign is that it is low-cost when you compare it to other methods. You only have to pay a fee when someone clicks on your link, hence the name – pay per click. If you want to avoid paying for a subscription contract, this method might be the best one for you.

 

 

While PPC campaigns might seem straightforward, they can be a nightmare if you get them wrong. The point is that you want to attract the right customers to your site, which means that you have to tailor your keywords. There are a multitude of risks associated with the form of advertising, especially if you are new to the field. Don’t panic, though, because you can learn as you go. As with many modern digital campaigns, there is a wealth of information about this one online. First, let’s start with the basics. Here are five pay per click mistakes that you will have to avoid when you start.

 

 

1. Not split-testing your ad words and text

 

 

Split-testing might sound difficult, but it is straightforward once you learn about it. If you want your campaign to be a success, you need to get the best possible results for your site. Before you launch a campaign, you should split-test it to see how well it will work for your key demographic. Sometimes, that means that the process will take a little longer than you first expected it to, but you should not let that put you off.

 

 

Most PPC engines have a split-testing function, which means that you can see which keywords and phrases work best for you. The wording you use has to attract users and work for them. In the testing process, you can determine whether the text will be a hit with the audience or not. Most engines use complex algorithms to decide what words are best for a campaign.

 

 

2. Directing users to your homepage

 

 

For some reason, many businessmen think that the best way to get traffic is to send people straight to the homepage of their site. Doing so doesn’t make much sense at all, given that the homepage has little to no content on it. When a user has clicked on your link, they want specific information or a particular product. People want things quickly online – they don’t want to have to go through your entire web page to find what they need. The chances are, if you direct people to your homepage, you will have a massive bounce rate. That means that people will leave your site the moment after it loads. If the link says something like “new Mac computer”, make sure that it directs users to the product page, not the homepage. Simple.

 

 

3. Directing users to your contact page

 

 

While we are on the subject of where your links send people, it is worth noting that you should never send people to your contact page. You might think that doing so is an intelligent way to get some much-needed market research, but it is not. Users are unlikely to give you their contact details straight away – this is something you have to work to gain. Also, the fact that you have taken them to a random page will annoy them. In general, people don’t have hours to waste browsing the internet. They want their information fast so that they can move onto the next thing on their list. If you make people subscribe before you give them anything, they will leave your page. You should keep this in mind when choosing where each link will direct users. The last thing you want to do is alienate people before they have had a chance to look at your site.

 

 

4. Making the keywords too broad

 

 

This mistake is one of the most common, and so you need to beware of it. You might think that the best way to get traffic is to use a broad match keyword ad campaign. That means that when a user searches for something like your keywords, you might pop-up as well. Sure, this method means that many users see you, but it also means that you are not what they want. It is much better to gain the attention of users who need your services than those who don’t. In general, you are unlikely to change someone’s mind online. That means converting people into customers is almost impossible.

 

 

You want to reach people who are ready to buy your services. That is why you need specific search terms. With specific words and phrases, you can handpick the people who click your link. That means that you can select customers who are willing to buy things from you, rather than random users. Traffic isn’t everything – sales is.

 

 

5. Not making use of negative keywords

 

 

Again, you want to avoid attracting users who are of no use to you or your company. That is where the use of negative keywords comes into play. Most people will pay no attention to negative text because they think it doesn’t matter. It does. If you make a list of negative keywords, you can avoid attracting the wrong demographic to your site. That way when a search includes one of those phrases or words, your link will not appear. This method means that you don’t have to pay when a user, who is looking for different terms, clicks on your link.

 

 

It is crucial that you understand the basic principles of PPC campaigns before you embark on one. Only then, can you be sure that yours will be a success. So long as you avoid these mistakes, you should be well on your way to launching an efficient campaign.

Read More

10 Tips on Branding Your Company Including Using ZDPPC

By : Zero Down PPC |June 10, 2015 |Blog |0 Comment

You worked hard to build the best business out there. You know you have a solid foundation, great products or services, and excellent staff. Unlike the days of old, you cannot just open the doors to your company and watch the profits roll in. The problem is that you are not likely the only company in town – even if your business is online. The good news is that it does not have to be hard or expensive to build your business. A good place to start is with working on building your brand. It may not seem easy, but it offers some key ways to get the word out about your company. These tips can help you to build your brand.


#1: Create a website as a starting point


Whether you are a plumber or you are selling fine, homemade jewelry, you need to build a website. It provides you with a foundation from which to start. Today, up to 80 percent of people will go online to learn about a company – even one that is just down the street – before they step foot into it, buy from it, or call. With a website, you can tell the world about your company and that is critical. Once you understand the importance of building your website, you can then work on promoting and branding your company through it.


#2: Create a blog


No, a blog differs from a website and both are very important. A blog allows you to continuously add information to your website. This is important for several reasons:

    • It allows you to interact with your customers and clients.
    • It gives you a way to keep the search engines interested in ranking your website high in the search engine results pages.
    • It allows you to continuously add new information.
    • It allows your brand’s personality to come through to your customers and clients.

Have a professional install a blog for you and then begin using it. This is the simplest way to start getting attention to your business, even if you do not sell your services online.


#3: Implement search engine optimization


When you hire a company to handle your website development, you can then count on the company to help you with your search engine optimization, which is also often called SEO. This is the use of keywords in various formats. It helps search engines to learn about your business and to determine how important it is. You want to have search engine optimization in place because it aids in your ranking for terms related to your business.


#4: Develop a PPC campaign


Work with a company like ZDS to get your PPC campaign in place. So, what’s that you ask? ZDPPC and similar services work with you to help you build a marketing campaign. This type of campaign attracts the interest of would-be clients and customers by placing ads on just the right locations. The right company can help you to get the ads in place in front of the right people and do so in an affordable way. Work with a company that specializes in pay per click advertising.


#5: Work social media


From Facebook to LinkedIn, you can build your business’s brand by using social media. These sites are free to use. They give you access to all of the customers you want to interact with and work with to build your business. Here’s how you can use them:

    • Post updates on these sites about your newest additions on your blog.
    • Interact with customers looking for service.
    • Use it to help build your local brand.
    • Use it to discuss promotions and special activities.
    • Post pictures of the work you have done to get more interest.
    • Hold contests so people can share their experience with you.

Using a social media account like this can be the perfect way for you to interact with your customers first hand. All you have to do is to use it.


#6: Define your brand


The next step for you to take is to establish a brand is to define what your company is all about – what do you want people to think about your company? You will want to pull in emotion, sentiment, and key words that help to describe what your company is and what it offers.


#7: Keep your message the same throughout your advertising


Use the same message in the same way across all of your marketing methods. This includes social media, your website, your blog, and your ppc campaigns. You want people to start thinking about your business every time they see your ad or see a mention of your company. This type of recognition comes from the individual seeing the same style, tone, and even wording across all platforms.


#8: Show off your personality


A secret to having success with branding is to be unique. Of course, you will want to do this in a positive manner. To do so, why not show off your personality and let the word know more about what you are about and what people can expect from you?


#9: Talk to your customers, not about yourself


The next step in marketing your brand is to ensure you are speaking to your customers’ needs rather than talking about your company all of the time. Instead of talking about how great your product is, talk about how it can resolve your customer’s problem or add to their life.


#10: Be consistent


Finally, you really do need to have your business out there on a regular basis. To do this, you need to be consistent in using all of your marketing methods frequently. Interact with your customers both online and offline regularly. Keep your message the same. Being consistent can help to ensure people know you and even look for you as soon as you need to use your products or services.


When it comes to building your business, your brand is one of the most important tools for you to use. It provides you with a way to not just get people in the door but also to build a memory of your company in their minds. When you do this, they think of you and call you when they need the products and services that you offer.

Read More

Top 10 Benefits Facebook and Google Offer To Your ZDPPC Campaign

By : Zero Down PPC |June 09, 2015 |Blog |0 Comment

Facebook and Google go together like bacon and beer for most businesses. You need to fully utilize the platforms to reach the most customers. Yet, like these tasty food and beverage concoctions, you must take everything in moderation when deciding on how much to spend on marketing strategies and pay per click (PPC) advertising. You don’t want to glut yourself on one and miss out on the great benefits the other site offers.

So, which one should you pick? Will you go with the tried and true search engine Google who has proven time and again that their advertising techniques can go places where other sites can’t? Should you jump on the newcomer Facebook as this social media site offers versatility and affordability to businesses with limited budgets? As these two giants battle it out to win your marketing dollars, you can find out the 10 benefits these platforms offer to your advertising campaign.

1: Targeting By Current Demand Or Select Parameters

Facebook has the win in this category when you are trying to target customers through the most parameters. Their demographics are impressive as you can find people by education, age, birth date, location, interests, education, purchasing behavior, and the list goes on. Yet, don’t count Google out for the early TKO. While it is true that the search engine has limited demographic targeting of location and keywords, Google knows that the customers are actively interested in the products and services they are searching for right now. You may be able to convert the lead into an immediate sale.

2: Keyword Targeting Necessary Or Just A Passing Fancy

Some businesses are all over the keyword searches. It is the life of their marketing plans. Other businesses could care less about keywords so long as the person that comes to their site has a valid credit card handy. Google is all over keyword specification and makes it a requirement while Facebook is more laid-back and lets you use them only when you desire it.

3: Ad Placement Is All About How Aggressive Your Campaign Is

You want to hit people over the head with your ads, bludgeoning them down until they pay you to stop. If you are into flashy and “in your face” advertising placement, then Facebook is the go-to platform. You can’t escape the ad, which can also be a detriment if people see it so often that they become blind to it. Google, on the other hand, will place the ads on undisclosed websites where people can browse and click at their leisure, appealing to customers who don’t want to constantly be bombarded with ads.

4: Target Audience Filtering Can Be Had

For some sales, you want to target a specific demographic because you know this audience will want the product. Facebook allows filtered targeting so you can refine the ZDPPC campaign when you are selling niche products. If you just want the most people no matter who they are, then Google dominates.

5: Market Saturation Depends On Who You Want To Go Up Against

Google has been around for decades. While the search engine is crowded with advertisers, it remains one of the top online advertising networks that can produce the most sales. Facebook is the newcomer in the ring. So it still has fewer advertisers as you can find your place and dig your feet in.

6: Short Or Long Sales Cycle

“You want my product? Here it is. Have at it.” Short, sweet and to the point is the type of sales cycle mentality found with Google. The search engine has a short sales cycle because people have already decided in their minds about the product and service that they want. So they are searching for businesses that can offer it to them. Facebook has a longer sales cycle as it is used to court people to learn more about the business, how it operates and what you can offer. So you can wine and dine customers for the long haul.

7: Reaching People From Every Device

Want to reach people through mobile devices or over the PC? It doesn’t matter for either Google or Facebook. Both platforms allow you to target by device so you can reach that person whether they are at home or on the go. If the person is using their mobile devices, you can also offer geo-specific advertising so you aren’t offering to find them restaurant coupons in California when they live in Michigan. Now if only people would leave their geolocation turned on for their smartphones, tablets and laptops so they can be found, the world would be an easier place for your PPC marketing campaigns.

8: Schedule Ads During Those Big Sales Periods

The worse feeling to get is to rush to place ads up because you forgot about a big sale that you planned to offer in the near future. Luckily, both platforms allow you to schedule your ads in varying degrees so you can run them when you want to despite having the occasional marketing brain fart. It also works well for those employees who have a ton of things to do and little time to do it while the boss is always breathing down your neck.

9: Bidding For Your Budget

The best aspects about both the Google and Facebook platforms are that they both offer bidding for cost-per-click and cost-per-thousand impressions (CPM). So you have more control on how much you pay for your ads when people click on them to find out more information about what you sell. Google ads are a bit more expensive than Facebook because they are using a search and display network versus Facebook who just uses a display network.

10: Top Strengths Of Search Intent And Targeting

Are you looking for the top benefits for Google and Facebook? If you haven’t figured it out yet, Google is at the top of their league when it comes to search intent as people use the platform to specifically find things they need in their lives. Facebook is the leader when it comes to targeting all types of different demographics. If there is a certain specific audience you want to find, you can locate it on the social media site.

Read More
Page 1 of 212
  • Our Address

    Address
    11200 Westheimer Rd
    Houston, TX 77042-3227
    USA

    Phone
    903-326-9561

    Email
    ppc@zerodownppc.com